The information noted above is representative as of the time noted/September 2019 and has not been updated. When raising growth capital to expand the Blue Apron footprint, the co-founders chose to work with Stripes given our deep experience in both the home delivery and grocery categories.

Named after the French tradition of apprentice chefs wearing blue aprons, the business encourages lifelong learning by introducing members to new ingredients, flavors and cooking techniques with every recipe it creates. To connect or disconnect your Blue Apron and Facebook accounts, log into your account and visit the ‘Social Settings’ section of your Account Settings. The company works directly with farmers and producers to source top-quality, seasonal ingredients that are fresher and more affordable than what customers can get on their own at the local supermarket. Since then, the company has grown into a leading provider of cook-at-home meal delivery in the United States.īlue Apron delivers fresh, pre-measured ingredients and step-by-step recipes in biodegradable packaging directly to customers. They recruited Matt Wadiak, a professional chef, and launched Blue Apron in 2012. Co-founders Matt Salzberg and Ilia Papas loved to cook but found it difficult to discover new recipes and purchase ingredients in a cost-efficient way. Blue Apron was founded on the premise that cooking should be fun and accessible to everyone.

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